Outloud / Cool Things

Collaboration with Teenage Engineering, IKEA is Making a New Collection of Music Focused Products

Posted on March 06, 2018

IKEA mengeluarkan koleksi terbarunya yang berkolaborasi dengan perusahaan audio tech asal Swedia, Teenage Engineering. Koleksi terbarunya ini fokus pada produk-produk musik yang diberi nama FREKVENS. Ada 22 item yang akan dikeluarkan, termasuk vinyl player, party light, dan electric choir.

"When you are younger you usually come up with the idea of a party the same day and I think a lot of people uses IKEA that way. ‘I’m going to have a party, I need some glasses, napkins, candles and stuff and will go to IKEA to get it.’ For us, it is about finding a reason to make and play some music. Thinking about the totality of what you need for a party is a good start,” tutur Jesper Kouthoofd, CEO dari Teenage Engineering.

Koleksi FREKVENS dari IKEA x Teenage Engineering ini akan tersedia secara global mulai bulan Februari 2019.

  • Dwi Andini Witamasari


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